Owning an ecommerce store is a self-running business. It requires less overhead as compared to traditional brick-and-mortar shops. Also, you have limitless revenue potential. The benefits of owning an ecommerce store are countless. However, one of the biggest challenges you’re going to face is how to drive traffic to your e-commerce website?
It’s difficult, but not impossible. All you have to stay focused and dedicated. Also, stick to the following proven tips on how to drive traffic to your online store.
These actionable tips will drive traffic to your website in just 30 days. Though these tips won’t bring you overnight success, you’ll see some low-hanging fruits to gain immediate traffic to your ecommerce site.
How to drive traffic to your e-commerce website?
Keep reading to know these tips!
1. Referral Marketing
81% of consumers are more likely to buy from a business when referred by someone. Customers acquired through referral have a 25% higher than customers acquired through other channels.
That’s why referral marketing makes sense to drive traffic to your ecommerce business.
Every day, people use word of mouth to promote their favorite brands on social media, emails and day-to-day conversation with their friends and family.
When you pair your customer’s existing interaction with a referral program, it vastly improves traffic to your online store. That is too, at a lower cost than traditional marketing!
GREATS brand is a great example of excellent referral marketing.
The brand offers $10 GREATS credit for every single purchase made through your reference.
Similarly, Dropbox gained 100,000 new customers in only 15 months, thanks to its effective referral marketing program.
Upselling is an art of encouraging customers to spend more on your ecommerce store by recommending relevant products.
Sucharita Mulpuru, a Forrester research analyst, says that product recommendations drive traffic at an average of 10-30% revenue to ecommerce sites.
In 2006, Amazon attributed 35% of their total revenue to their upselling efforts.
You can drive an average of 4% more sales within your existing customer base by upselling alone. Moreover, it’s much cheaper to upsell to existing customers rather than acquiring new ones.
To upsell on your online store, base your recommendations on warranties, complementary products or logical bundles.
3. Pay Attention to Social Proof
70% people trust customer opinions and reviews posted online. Thus, it’s wise for ecommerce stores to use social proof to boost the confidence of potential buyers in them and increase their traffic.
Social proof is proof that your peers trust a brand enough to buy products from it.
ModCloth is one of the best examples to utilize Social Proof technique. The site goes an extra miles by posting social proof with the image of the customer wearing their clothing.
4. Watch Your Site’s Speed
40% people jump off a website that takes more than 3 seconds to load.
Every increased waiting second leads to decreased customer satisfaction by 16%.
A one second loading delay on an online store, which makes $100,000 per day, causes a potential cost of $2.5 million in lost sales every year.
If it’s performing well, then it’s great. Otherwise, do the following:
- Host your site on a fast and reliable server.
- Leverage a Content Delivery Network (CDN).
- Compress and reduce images.
- Optimize mobile performance.
Fix redirects and broken links.
5. Follow Strategic SEO
95% of ecommerce traffic comes from search engines. At the same time, less than 5% web searchers don’t even click on the second page of search results.
So, you have to compete hard for the first-page search engine ranking of your online store. And, to achieve this, you can’t afford to ignore SEO.
Top of that, you have to tweak and strategize SEO practices to drive traffic for your online business. Pay close attention to the product keywords. The keywords should be highly relevant and targeted.
Use tools like Google Keyword Planner to get the list of the most profitable keywords, which are prominent to your products.
Once you have found the right keywords, use them strategically throughout your product pages as shown below:
6. Monitor Your CTAs
Over 90% of ecommerce store visitors who read your headline also read your call-to-action copy. Emails with a single CTA button gain 371% increased clicks. Adding a CTA button to your Facbeook page may increase your store’s click-through rate by 285%.
As you see, CTA works wonderfully! However, many ecommerce marketers still don’t use the power of CTAs.
Brands not using CTA are simply missing valuable potential customers and significant revenue. It’s because only 2% web traffic results in a sale on the first visit. To capture their email addresses for remarketing, CTA is critical.
Experiment a bit to see what works the best for your store. Even the simplest CTA button with a powerful caption can make a huge difference and drive traffic to your store.
Consider, HubSpot, for example:
They ran a simple A/B tests and discovered that the red CTA button gained 21% more conversions than the green one.
You can personalize your CTA button like Exit Bee does:
Personalization can increase traffic to your ecommerce store by up to 42%.
7. Offer Free Shipping
These stats point to the same single truth – consumers don’t want to pay for shipping.
And, if you want to prevent your customers from turning into haters, you have to provide them free shipping. It won’t cause you any loss if you do it strategically.
Velour Lashes does it extremely well.
As you see in the image above, Velour Lashes displays their shipping policy upfront on the homepage. They use a clear message to tell visitors how they can qualify for free shipping.
It shows the same message when the customer adds an item to the cart. It also displays the same message when the customer arrives at the checkout page as shown below.
8. Understand Customer Personas
Know your customers well before selling to them!
47% ecommerce stores with excellent traffic rate and huge revenue constantly maintain and update their buyer personas.
Check out the example of a well-maintained buyer persona:
Include the following in your buyers’ personas:
Demographics: Location, age, gender, education, profession, relationship status, family size, etc.
Psychographics: Goals, values, concerns, hobbies, and how your product can help address all these.
Online Presence: Favorite social media channels, preferred form of communication
To collect this necessary information, use tools like Google Analytics for demographics,
or, and Facebook Audience Insights:
Buyer personas help you understand your core customers so that you can target them with the right message.
9. Use Demo Videos
Video content is more effective than textual content that takes efforts. 43% customers prefer watching a video of the product before buying it. 67% YouTube viewers watch product reviews to make their purchasing decision.
Posting videos on your product pages attracts more customers. You can showcase videos for
- Product tour
- How to
- Product line
10. Showcase Your Best Sellers
Too many choices online may overwhelm or even deter visitors. Give them some direction by listing the best-selling items on your page.
Sephora does this really well.
11. Don’t Overlook Email Marketing
72% online shoppers prefer receiving promotional material via email over social media. 38% people subscribe to an email list to receive special offers.
In short, if you’ve not adopted email marketing for your online store, you’re cannot drive traffic and increase revenue.
Email marketing drives traffic to your site as long as customers are subscribed to your website. It is the only marketing channel you can have full control over. You can design the emails the way you want and promote just about anything.
Email marketing tools have made it even easier. These tools or platforms offer customizable and personalized email templates, audience segmentation, opt-in forms, detailed analytics and many more options. Try tools like MailChimp or Aweber to start with email marketing campaigns now.
12. Try Instagram Marketing
Instagram has become an advantageous marketing channel for online retailers due to its business-friendly features and the large audience size.
Ways to market your store on Instagram are:
- Add your store’s link in your bio.
- Have affiliates who market your products for a commission and add a referral link to their Instagram account.
- Reach out to influencers with a huge number of followings, and share your link in their bio
- Create traffic ads.
- Add links to Instagram stories, pictures and posts.
You can also use various free tools, like Showcase that helps boost overall conversion rate. It also allows people to buy your products on Instagram itself.
13. Monitor Your Competitors
Know the major traffic sources of your competitors and understand your priorities. There are many tools you can use to spy on your competitors.
Let’s take Alexa tool, for instance. Simply type in your competitor’s website, scroll to”Upstream Sites” and identify the websites that people visited immediately before landing on your competitor’s store.
If Google is the top choice, you need to focus on Google SEO and ads. If it’s a niche blog, focus on building a solid outreach strategy to collaborate with that blog.
14. Invite Niche Bloggers to Write on Your Blog
First of all, if you don’t have a blog on your online store, get it now. Blog keeps your readers informed and provides SEO benefits as well.
You can post textual or video testimonials, product buying guides, etc. on your blog. One effective way to increase traffic to your site via blog is to invite niche bloggers to post fresh, authoritative and highly-targeting and relevant content on your blog.
Approach the best niche bloggers via email and reward them for their contribution.
15. Target Long-Tail Keywords
Long-tail keywords are specific. They are profitable, and it’s easier to rank for them.
All you need is to understand what people are looking for.
For example, nobody searches using the term “pen drive” on Google.
They search using specific terms like “32GB pen drive offer”, “cheapest USB pen drive”, “32gb pen drive combo offer” or maybe, directly by the product name.
And, to drive more traffic from search engines, you have to identify the terms relevant to your products. Then, work those terms in your website’s SEO strategy to generate traffic to your online store.
16. Host a Giveaway Contest
Everyone loves free things!
And, to your surprise, you can use free stuff to gain more traffic to your store.
Consider the following example:
To participate in this contest, people have to share their personal email address. Get and add emails to your email list.
You can also incentivize people to share the contest with others in their circle:
These shares will increase traffic to your website and grow your email list.
17. Implement Schema Microdata
Implement schema or another microdata format. Though it won’t necessarily increase traffic to your ecommerce store, but it help search engine bots to find and index your web pages easily.
Schema also results in better rich site snippets that significantly improve click-through rates.
18. Create an Active YouTube Channel
Keep YouTube on your radar screen to drive more traffic. YouTube is the second most popular website on the planet after Google. It has passed even Facebook.
Having said that, you can’t overlook YouTube.
So, set up a your YouTube channel and keep posting product reviews, how-tos, facts and much more that motivate viewers to stay with you. You can also post products’ unboxing videos, industry talks, tutorials, product comparisons, life hacks and much more on your channel.
Just don’t forget to drop a link to the relevant page of your website in video description.
19. Sell benefits on Product Pages
People buy things to solve their existing problem. So, make your product descriptions address those problems well.
Over 20% missed sales are attributed to poorly written product descriptions. These low-quality descriptions simply brag about the product instead of talking about how it solves the buyers’ problems.
So, make sure you highlight every feature of the product so that it correlates to the benefits of your customers.
Take a look at the Asos’s the Curve Swing T-Shirt 2 Pack:
It talks about how this clothing can make plus-size people look fabulous and comfortable.
20. Buyable Pins
Pinterest is not just for window shopping!
‘Buyable Pin’ is Pinterest’s unique feature that lets people search and buy products directly from this social media site.
Most of the social media platforms are based on the pay-for-play principle. However, Pinterest doesn’t cost you even a single penny for this.
Online retailers can use Buyable Pins for free and set up their Pinterest account for their consumers to search and find products.
87% Pinterest users have bought on this platform because of something they’ve pinned. Active Pinners have 9% higher income than those who don’t use Pinterest.
21. Repurpose Old Content
It doesn’t matter to your audience whether you post new or rehashed old content on website. They just want quality and relevancy. If your repurposed content delivers value, your audience will be more than happier.
So, repurpose an existing piece of content and share it in a new light. You will reach a broader audience with it than you reached earlier when you posted it the first.
You can repurpose an old content in many ways, including:
- Create an engaging presentation of the highlights.
- Record it as a short podcast and share with a new audience.
- Turn it into a quick video.
- Update the entire post with new findings.
Just keep it unique!
22. Answer Questions on Quora
Quora is a renowned Q&A site that not only helps with market research but also drives traffic. Although it now allows only no-follow links, you can achieve significant referral traffic from Quora.
Create your Quora account and search the latest questions relevant to your brand. Answer those questions appropriately and see how you can drop a link to your website within the content. Your answer should be helpful. Establish yourself as an education and non-spammy responder.
Wait and watch a stream of organic and highly interested consumers to your online store.
23. Send Promotion Emails
You have a healthy subscriber list. Great! What’s next?
Test the waters by sending promotional emails to the contacts on your list. Repeat customers spend 67% more than new customers.
Sending promotional emails to your existing customers help build loyalty and keep them coming back to your store to buy more.
Check out this example by Hope Girl.
It has wrapped in an attractive discount within the email.
Here’s another example by Athleta:
This is a very personalized email featuring the name of the recipient (Cara Olson), order information, benefits of the product and much more.
24. Simplify the Checkout Process
Your visitor finds a great product on your store. He adds it to the shopping cart but leaves without buying.
Why? It might be because of confusing and difficult checkout process.
Online stores lose a significant amount of traffic due to complex checkout process. So, make it easy to turn visitors into your customers and drive more traffic.
Keep your checkout process simple by:
- Eliminating useless buttons, texts and navigation
- Enable quick guest checkout
- Make it mobile-friendly
- Offer multiple payment options
As a proof, consider Clean Program that boosted conversions 76% simply by tweaking their checkout process.
25. Create Urgency
According to a ConversionXL study, adding a sense of urgency to your products increases conversion rate by 332%.
Urgency compels people to purchase. You can make it anything, like “Buy it now”, “Hurry! It’s a limited period offer”, “Buy now for free shipping”, etc.
Take a look at the following example:
Content with urgency gains 14% higher click-to-open rates. It gains 59% higher transaction-to-click rates and doubles the conversion rates of other marketing emails.
26. Incorporate Live Chat
It’s becomes of the following reasons:
- Fast response which leads to more leads
- Overcome objections immediately
- Forms have become obsolete.
51% customers prefer buying from a website with a ‘live chat’ option than the one that doesn’t
27. Build Trust
19% shoppers abandon their shopping process on an online store because of the online payment system lacking trust and security.
Don’t let this happen to your business. Display all your security and trust badges prominently on your website.
Choose the most trusted sites seals depending on the demographics of your target audience.
Is your audience men or women? Teen or adults? Display the security seals that best resonates with your target visitors to drive traffic and conversions to your site.
28. Collect Data Everywhere
To grow your email list and reach the target customers for repeat business, you need more data.
Collect it via wish lists, emails, social media, or from everywhere.
72% people prefer email as for communication. But you are just as strong as your subscriber list is. So, collect more information.
29. Guest Publishing
Read carefully! It is ‘Publishing’, not ‘Posting’.
Guest posting is performed for link building only.
On the other hand, guest publishing gets your content published on very top ranking online publications revered in your industry.
Getting featured on a well-known publication or blog establishes you as an industry expert in the mind of your target audience. It massively boosts your online reputation.
You can strategically place your website’s link within the content to enjoy SEO benefits and referral traffic as well.
Two things are here –
First, not all visitors convert into your customers the first time.
Second, you need repeat business to support your revenue stream.
And, retargeting helps achieve both these goals.
Check out how Mazda’s retargeting strategy gained them 53% more conversion than their control group:
Mazda used retargeting ads for shoppers who are most likely to visit a specific Mazda dealer in their region and matched inventory data to those buyers.
Retargeting works because it matches customers’ behavior with a specific marketing message. If done right, it can boost ad response rate by up to 400%.
Driving traffic to your site is not complicated. It doesn’t demand weeks of effort.
What it requires is willingness to do things right and investment in long-term. With the 30 strategies laid out above, you’ll see an exponential growth in traffic to your store within just 30 days.
Related Article: 100 Creative Strategies that will Increase Ecommerce Sales