A lot of times we believe e-commerce website development to be something, but contrary to this assumption, in reality, this turns out to be something different.
The key to success, like every business you need to know what is required to develop an e-commerce website. Before you choose a DIY technique, you should do enough market research to understand what is doable and what isn’t.
So, does this mean E-commerce website development is simple? Or does this mean it’s extremely complex?
Well, neither of this holds true. Breaking the difference between myth and reality for e-commerce website development is the first step.
E-commerce website development – What to expect?
Myth 1: Moderate speed is just ok
This is a common e-commerce website development mistake. In reality, moderate speed is as damaging as low speed or poor website performance. Increasing your website speed can prevent the loss of up to 7%.
Below Google, Infographics shows how load times impact abandonment. This is specifically higher over mobile devices.
Courtesy: Google Infographics
Many times, the look and feel along with features is so much focussed that we miss out on important factors such as speed, load time and performance. Performance degradation is the most impacting factors for low customer conversion.
Myth 2: Choosing the best e-commerce platform is the way forward
A good e-commerce platform can make e-commerce website development easier. However, this does not guarantee your e-commerce solution will outperform every other competitor in the market. E-commerce platforms tailor design solutions.
Choosing the best e-commerce platform is a safer bet, though in no way can guarantee the success of an e-commerce business. The market is filled with several e-commerce solutions. Below infographics shows the different market share of these platforms.
Myth 3: First Focus on e-commerce website development, then plan customer support
Once you get your store up and running you will not be able to build customer support. As part of the development, customer support should be focused enough as much as other aspects.
You just can’t expect your business to flourish with a lack of customer support. When we speak about customer support it’s commonly assumed that these would-be emails, live chat, or tickets. However, customer support also includes support documents, guides, videos, blogs, and FAQs.
While 80% of businesses believe they provide good customer support, only 8% of customers agree. 95% of consumers speak about their customer support experiences with others.
Customers look forward to instant replies from customer support along with illustrative videos showcasing the buying, shipment options, and return policies. Customer support strategy needs to be articulated at the very beginning of the store development.
Myth 4: Begin with one or restricted payment option
While developing a store, we do consider payment options. However, the question here is not about the priority but about how well we include multiple payment options. Many times, it’s a common myth to keep support for just credit and debit cards.
But what about other payment options?
If you do not integrate other payment options right at the beginning, then you are losing customers that could have been converted.
83% of online users consider having a range of payment options important. Not necessarily you should cover all payment options. However, region-specific you can consider the most popular payment options along with popular digital wallets.
Customers receive cash back on their shopping and also get the required payment flexibility.
Myth 5: SEO strategy can be considered post store launch
People are going to search for your store or for the products your store sells. This is one of the best ways to ensure your store is found.
Well, this certainly requires you to top the search engine ranking. And here is the challenge. This is exactly where Search engine optimization techniques play an important role.
SEO needs to be considered right at the beginning while you are building your store. If you aren’t an SEO expert then this is certainly not an issue. There are several SEO professionals who help you optimize your website.
SEO is not just about keywords. This includes other parameters such as website design, pages, image optimization, image tags, description, and Meta tags.
93% online shopping experience starts over a search engine and more than 50% of search engine queries are four words or longer. Almost 80% of users focus on organic search and tend to ignore the paid search. These are one of the key reasons why SEO technique is critical while developing an e-store.
Myth 6: Social Presence can be built over a period of time
When you start as a brand, it is unlikely that you would have an existing social presence. The success of e-commerce venture grossly depends upon your social presence. Just relying on SEO techniques might not be useful.
Exploring multiple social media channels, email marketing campaigns, Message campaigns are equally important. As part of e-commerce website development ensures you take enough time to improve your social presence.
95% of online adults follow a brand via social media, while 26% of Facebook users like to use Facebook to buy new items.
Social presence of a brand impacts a huge number of customers. 75% of customers use social media as part of the buying process. Certainly, you should have a strong strategy to build your social presence right from the beginning.
Myth 7: No need to focus much on shipping, return and refund policies
E-commerce website development definitely needs to chalk out a plan for shipping, return, refund policies and free shipping threshold. Not much focus is set on these parameters when you are building a store, which again is a common myth.
Contrary to this assumption, these parameters should be equally focussed. Once you start a business, you may not have enough time to develop a suitable strategy. Moreover, these are factors that can impact your business reputation if not handled appropriately.
Myth 8: Device responsiveness is all managed by the e-commerce platform
E-commerce platforms like I mentioned earlier do their bit to ease e-commerce website development. They provide you templates which are responsive over multiple devices.
But wait, that’s not all. A certain onus to ensure your complete website is device responsive also lies on you as a website developer.
Proper content alignment, image resolutions, image dimensions, product descriptions, videos, graphics, and others while being added should be device optimized.
Myth 9: No need to invest much in the look and feel. DIY is the best approach
There are several building tools and platforms available. Some of these are free while some of these are paid. A common misconception is that anybody can create an e-commerce website.
With advanced tools, e-commerce development has certainly reached the next level of easiness. However, unless you are proficient with creative website building, you might have to work on the look and feel of the website.
92% of online users believe look and feel of an e-commerce website is an appealing factor. While the DIY approach is good unless you are very sure it’s best to invest in a professional store developer.
Myth 10: Revival of Cart Abandonment strategy is not a priority
It does take time to build your business. However, you should have an equal focus to revive cart abandonment. There are multiple reasons, users abandon carts. And even worse they sometimes never return back.
Few of the reasons people abandon carts are:
- Tedious shopping cart experience
- Poor customer experience
- Lack of payment options
- Lose interest in buying a product
- Additional delivery charges
The average shopping cart abandonment rate is 65.23%. This means if you retarget these customers, there are chances you might increase your conversion. Not having a revival of abandoned cart strategy is one of the biggest mistakes. This, in fact, should be a top priority while developing an e-commerce website.
Myth 11: E-commerce website development is cheap
E-commerce website development is neither cheap not expensive. It depends on what features you intend to add. To start with, you need to have sufficient budget along with scalability plan.
Building an e-store will require considering various parameters such as look and feel of the website, shopping cart experience, payment options, customer support, shipping/delivery, free delivery, refund, return policy, invoice generation, discounts/voucher codes, search options, SEO, social media marketing, email marketing.
With this, we have provided the most common myths people usually fall trap to while developing an e-commerce website. It is important to strategize, build goals and plan to start building your store.
Knowing these facts can give you deep insights into what should be expected while building an e-commerce store.
E-commerce website development is constantly evolving and with every year this gets bigger and better.