Ecommerce is the fastest growing industry with millions of people buying products through these platforms. These customers interact with brands using multiple devices from different countries, through varied channels and belong to different age and sex groups. In order to be aware of the details about the online shoppers, the front-end dashboard takes the center stage when it comes to delivering better services, focused on the clients.
And since the user experience takes the front seat when buying anything from the online shopping portals, it is crucial for the businesses to follow the data-driven strategies to bring something amazing to the table that the shoppers would love to enjoy. Experts claim that the online users consider their experience more and more when choosing their preferred online vendors.
“Nearly 71% of surveyed online businesses focus on prioritizing UX improvements to compensate,” the figures have been revealed by the Forrester’s 2016 US Customer Experience Index. The survey also notified about the increasing ratings of industry average of website user experience.
Now, since the leading online shopping platforms are working hard to ensure delivering better shopping experience with the best user-experience strategies, it is important that your individual brand isn’t left behind the competition for not trying hard enough.
Wondering what can you do to keep up? Concentrating on the front-end dashboard can be the best bet to ensure improved user engagement, sales and business growth as the front-end dashboard helps the websites to stay competitive and enhance the UX of your suppliers.
Introduction to Ecommerce Front-end Dashboard
The number of types available of front-end dashboards are endless, but all of them come with the single motto – ease the shopping process. And since they are all easy to understand, it is worth knowing about them.
The front-end dashboard is a tool designed to provide all the information to the eCommerce website owner. The dashboard also provides the users the ability they need to manage specific website functions. Check the image below to see how the front-end dashboard brings all the information to one place, making it easier for the merchants to manage the store with ease.
The front-end dashboard have everything available at the single page, whether it’s the web analytics, product listing management, product order management, etc. Everything can be managed using the dashboard.
Don’t get confused with the term, “front-end dashboard’ as the front-end is used for the ‘client-side’ of the website where the shoppers are able to explore multiple products, add to cart the best suitable ones and make purchase using online payment methods or simply with Cash on Delivery. The front-end dashboard makes available all the activities done by the real visitors on the store.
On the other side of all this, you also have back-end dashboards.
Similar to the front-end dashboard, the back end user dashboard is the place where the online merchant is able to handle the website’s behind the scene functions. It includes the website functionalities and its capability to organize and store data, management of the information, configuration of website functionality, etc.
It is important for the online shopping websites to be blessed with a user-friendly front-end dashboard as it can help in uninterrupted communication and save training time. The professionally designed, user-friendly front-end dashboard is all you need to ensure flawless use of the back-end dashboard.
The Purpose of a Dashboard
The term ‘Dashboard’ has been taken from the automobile industry where the user (in this case the retailer) is provided with all the information at one place. There are hundreds of moving parts of your business that impact your overall performance. You may want to know everything about the business performance, but can’t afford to check each one of them at a time. This is the reason that the front-end dashboard brings everything and all the details to you, making the business performance easy-to-understand with real-time data.
Just like the car (or any other vehicle), you can see how fast it is moving and what other functions are performing at the given time, such as the fuel availability, the front-end dashboard gives the store owners the ability to check everything about the website’s performance such as the number of current visitors, total sales, total revenue, net profit, pending payments, orders in progress, abandoned carts, and a lot more.
Visualizing All Data, At A Glance
In much the same case as the automobile industry, the front-end dashboard provides real-time results by aggregating and extracting value from all the data you collect, otherwise known as your key performance indicators (KPIs). The dashboard would simplify the user data and figures into more manageable chunks of visual information that allows the website owners to see what they are doing right and the areas that need improvement, which in turn effects your bottom line.
Users can only realize the eCommerce front-end dashboards when they have the right tools in place. The dashboards must be able to measure the figures correctly and display them in a way that makes sense to the user. This means selecting the right metrics – not just broad metrics that influence that broader category.
Types of Business Dashboards
Analytical – The first, and the most common, form of business dashboards is the Analytical where executives and the senior professionals are allowed to establish targets and goals from data collected over a period of time. For example, if a product is achieving great response in a particular market, the professionals can track the record and mold the marketing strategies accordingly. This makes it easier for the decision makers to understand what and how happened, and how to implement change for better results.
Operational – This type of business dashboard allows the businesses to monitor KPIs and other current performance metrics to immediately see the results they’ve achieved with the campaigns or identify potential operational issues. Daily Web Overview Dashboard is a great example of the useful Operational Dashboard. This helps the marketing teams to track hourly web performance against predetermined objectives for a digital marketing team.
When done correctly, the front-end user dashboards can serve many purposes throughout your organization and you’ll reap benefits including:
Better & Enhanced User Experience of Ecommerce Website
As far as the online shopping industry is concerned, user experience seems to be the most important factor. According to a survey, one in every three people claim to abandon a purchase because they don’t find the right information which is a result of the poor user-experience.
The shopping websites with glitch in this part are likely to face great loss and hence it is always good to enjoy the benefits of front-end dashboard. The dashboards are incredible tool for administrators to make the websites while being valuable source to simplify the UX of customers as well.
Total Management Insight
As mentioned above, the front-end dashboard brings all the information and analytics in front of you at the single platform. The dashboard lets you know what is working with your website and what areas of improvements are to be made for improved performance.
From the quantities of sale for a particular product to the type of customers that purchase your products from different countries or regions, to which email campaigns are getting best response from the recipients, the dashboard can provide you with the means to monitor and improve your website in virtually every area. You have everything available at the single window.
It is important to customize the dashboard according to your individual business type and goals. For example, if you’re running an online shopping platform, it is good to use a dashboard that offer all figures related to sales and revenue. If you fail to monitor the sales, there are chances of products going out of stock, resulting in dissatisfied customers and loss of sale.
As you know the dashboard brings to you all the facts and figures of your website’s performance at the single window, the dashboard informs you know what you’re doing right and what you’re doing wrong in order to increase your performance. For example, if you’ve recently launched a sale for the people in a particular region, the dashboard gives you the ability to check how better the sale and the promotions are doing with all the information available at dashboard related to the sales.
The front-end dashboard gives you an ability to check where the trouble areas are and helps you stay armed with the information required to improve.
Another great reason (or benefit) of having a great front-end dashboard of an eCommerce store is the reduced stress as you need not to go through multiple windows to calculate the business summary. Instead of visiting different pages for separate areas such as profits, sales, marketing results, advertising results, customer service results, etc., the front-end dashboard brings all the figures at a single window.Through the window, it is possible for the business owners to see all the results by month, year, or even day to compare them with the times to check and compare performance.
You can easily and quickly scan through all the aspects of your business to see how you’re doing and what can be done to improve the current results. And if there seems a problem, you know precisely who in your company to contact to fix the problem.
Reliable Management Reminders
The front-end dashboards automate reporting brings exceptional benefits to the business. Not just this helps reduce stress and make keeping the business website running smoothly, the dashboard also allows the owner and relevant people to choose specific information that must be sent to their email at regular intervals to better stay on top of the business operations.
Instead of manually checking for separate statistics, the store admin can easily scan over the different aspects of their business. This makes it possible to immediately identify the areas that need improvement as the problems arises, making it possible for you to fix bugs faster.
Some of the best front-end dashboards provide a dynamic experience to the business owners. Rather than just providing users the static information, the interactive dashboards also facilitate users with the ability to filter data, interact with charts to see changes over time while allowing them for an ad-hoc component for on-the-fly. Dynamic dashboards and static dashboards are quite different in nature. While the dynamic dashboards are used to display information tailored to a specific user, a static dashboard is able to display only from a single user’s perspective.
Dynamic dashboards are best used when you want to display users with user-specific information such as their personal sales and quotas, or number of case closures, or leads converted, etc. On the other hands, static dashboards are best used when you aim to display regional or organization-wide data to a set of users, such as total sale in the region and the team’s performance in a particular region, etc.
This results in timely actions taken by the store owner to take charge of the situation, depending upon the figures available on the front-end user dashboard.
Along with making it possible for the business owners to save time with all the information available right at the single window, the front-end dashboard are also customizable, making things even easier. The dashboards can be customized to present the most valuable and useful information displayed at the most important place. This allows the business owners and other relevant people to see the level of detail that they need in order to get their job done and meet their goals faster.
For example, check how beautifully this given image displays the number of current product visitors. This makes it easier for the business owners to check their best trending products in order to customize the business strategies to focus on the best-performing products.
You’re Always On the Go
The great thing about the front-end business dashboards is that they’re not limited to be accessed through the desktops, but also are responsive enough to let the users enjoy website analytics through the mobile devices as well. The dashboards are programmed to suit any mobile device with an idea to reach anywhere to everyone.
This gives the users a real freedom of having access to the real-time data of website even when they’re driving to a tourist destination or enjoying food in a restaurant.
Wondering if you need a front-end dashboard? Here are a few signs you must at least try one out:
- Your current efforts and marketing campaigns are not giving you the ROI you need.
- You feel you can grow your company as you feel the products or services have the potential.
- You have no idea how to or where to start.
- You are lagging behind your competitors.
- You have all the website data, but don’t know what to do with the information.
- You can’t compare the data available for your online shopping store.
- You’re tired of manually reaching different type of information.
If you can relate to any of the above-mentioned points, this might be the right time you invest in a good front-end dashboard for business growth. Now that you know everything about the dashboard, its types, the purpose of dashboard and how beneficial it can be for your brand, you can try it out to ensure improvement in your sales and revenue.
Start building your own dashboard today to grow your business.