According to Google, 20% of queries on Android devices are voice searches. At the same time, Apple claims, 500 million customers use Siri. Voice searches are becoming mainstream and you can no longer ignore the importance of voice search seo for your ecommerce website.
With the increase in the number of devices featuring virtual assistants, this number is expected to augment further. It proves that voice search will soon become the customer’s favorite. And, with Google and other tech giants unveiling new features and capabilities such as Siri, Cortana, Google Assistant, Amazon, Alexa, it is not long before all the search queries will be made using voice search.
So, for an ecommerce entrepreneur, it is imperative to make decisions for the long-term growth of the business.
Moreover, by 2022, voice shopping is expected to grow to $40 billion. And, by the year 2020, 50% of all the internet searches will be done by voice search. Because of these stats, it is a necessity to have a voice search seo for your website.
Now, you must be wondering, how you can optimize the site.
Also Read – How to optimize product images for SEO
Well, here, in this article, we’ve compiled a few ways for voice search seo. With this, you can not only stand above the competition but also boost your ecommerce sales.
Few Voice Search SEO Strategies for Ecommerce Website
1. Understand That There’s A Difference between the Way We Speak-Search and Type-Search
The primary feature that distinguishes voice search from the traditional search is the style in which customers frame their queries.
When using voice search, it’s obvious that users enter a query in the same way they speak in real life, but as typing requires more time, they shorten their queries.
For example, if a person has to search for best gift store near them, instead of writing “best gift store near me,” they’ll ask “Ok, Google, what’s the best gift store near me?”
Or, rather than typing “weather in Seattle,” we’ll be asking “Siri, what’ll the weather be like in Seattle tomorrow.”
Also, 70% of the search queries in Google assistant are in the natural language.
Because of this, the first step to for voice search seo will be focusing on long-tail keywords.
Image by – Moz
The above image shows that the speech searches are longer in words whereas text searches are concentrated more around 1-3 words.
By targeting conversational and long-tail keywords, you’re more likely to rank for these queries and appearing prominently in SERPs. Besides long-tail keywords, voice searches also contain question phrases. So, you need to find such queries and optimize the content accordingly.
Also, long queries are often considerably cheaper and have much better CTR than shorter queries.
You can find the long-tail keywords with the help of Ubersuggest.
- Enter your main keyword in the search section of the homepage.
2. Specify your preferred language and search.
3. You’ll get a list of keywords by search volume, from where you can select the long-tail keyword of your choice.
2. Keep Local Search in Mind
Many voice search queries are generated to search for local information like “bakeries near me” or “nearby salons.” So, to feature your website in such a search result, create a Google My Business page.
According to a study, 58% of the users have used voice search for local business information in last year.
So, make sure you provide the relevant and accurate details like name, address and phone number along with the area code of your store. With this, whenever a “near me” query pops up in Google, it may turn towards your listing to see if it fits the bill.
Furthermore, provide a proper introduction to your business and describe the service in slight detail. Use easy and short sentences that are easy to read. Also, select relevant categories that suit your business as the right category can make a huge difference to a voice search ranking. Uploading of imagery is also a powerful way to improve your Google My Business listing.
Another great option to appear in local searches is by creating a store locator page for your website.
The above image displays the search results for the query “buy flip flops near me.” The first two results point to store locator pages.
Here are the steps to maximize your site’s visibility in “near me” searches.
- Enable the location extension and add your address, phone, and direction to your business.
2.Use local search ads in Google maps as it will help you reach the right people, at the right place, at the right time.
3. Create an FAQ Page
When written correctly, an FAQ page can be used very effectively for voice search queries. If you’re struggling to optimize your long tail optimization in relevant pages, an FAQ page is a great way to get around it.
The results of voice search are 1.7 times more likely to come from an FAQ page as compared to desktop results.
As you know, great content plays an important role in improving search engine rankings. Same goes for voice search seo as well.
But, selecting the right keywords and using them in the content is not enough. Instead, you need to study the behavior of your target audience and discover the kind of search queries they are using.
Also Read – 8 SEO link building tactics for E-commerce
After finding out the phrases and questions your audience is using, you need to create content on your ecommerce site addressing those points. And, the best way to do this is by creating an FAQ page.
For instance, McDonald’s Canada has a very interesting FAQ page, unlike many other websites. One can easily post the query on the page and all the questions asked by the visitors, along with their answers, are displayed on the page.
They also have the most popular question column that displays the trending question.
You can also modify the content of your existing website, such as product descriptions, to answer questions that people are more likely to ask. Try creating a blog and uploading interesting articles that might be relevant to your target audience.
Try to find a balance between publishing long and short content. While search engines prioritize detailed content; concise, easy-to-read content is useful for your audience.
Furthermore, you can also optimize your answers. As you know, Google approves of short and simple answers; you should create responses of around 30 words as it will be perfect for voice search results.
4. Make Your Website Responsive
In this mobile-driven world, 1 out 5 voice search queries are generated through smartphones.
So, it is essential that your website is compatible with and responsive to tablets and smartphones. Once your website appears in front of users, they may visit your site.
But, imagine users coming to your website only to find it extremely difficult to navigate your site. Or, they have to scroll left and right to find the product they’re looking for. They may also need to zoom in to read the content. Be it any of the above situations; they will leave without looking at your services or products.
As the people who use voice search are in a hurry and want quick results, they would like to have quick access to the needed information. But, if they land on your non-responsive website, they will face the opposite experience.
It is therefore imperative for your site to be responsive or mobile-friendly. A positive mobile experience will prevent voice search users from using another website with more easily accessible information. Optimize your CTA buttons, layout, toolbars, and more so that mobile users can easily navigate your site and find what they need.
You can test whether your website is mobile-friendly or not using online tools such as “responsinator.” The website will show you how your website looks on various platforms.
Enter the URL site of the site and click go.
You can see for various platforms such as iPhone, Android, and more.
Some of the examples are:
This screenshot shows the portrait view
This is the landscape view of the iPhone expensive.
This image shows the landscape view of Android (Pixel 2).
Along with making your website responsive, you also need to make the mobile experience smooth and worry-free for your visitors. As everyone out there is tech-savvy nowadays, they expect a smooth experience with your site, and if they’re not getting what they want, they might leave and affect your sales.
So, here are a few tips you can keep in mind to boost their mobile experience.
Step 1: Make the checkout process simple
Focus on simplifying the checkout process for users as it will inspire them to make the purchase. For instance, place your call-to-action at a prominent place, remove distractions from the checkout process, and add security seals to let customers know your site is safe.
Step 2: Simplify the navigation menu
Make sure your navigation menu is easily accessible and distinguishable from the site. Also, do not add more than 7 links in the menu.
Step 3: Use visually appealing images
You can use engaging images of your trending products in different formats to enhance their visibility.
Step 4: Make sure the clickable elements are easy to tap on
To make users stay on your site, make your clickable elements noticeable and easy to click on.
Step 5: Include an ever-present search bar to your site
Search bar makes it easier for a person to find the product they’re looking for. So, don’t forget to add a search bar.
Step 6: Use Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) will make your site faster and visually appealing.
Step 7: Add videos of product demo
You can add GIFs too to let customers know about your services and products. Also, add a catchy short description and CTA to increase sales.
5. Aim for Featured Snippet (Position Zero)
Getting a place at position zero (snippet spot) on the search results page will be the game-changer in this voice search dominated world. This not only brings traffic to the site but also boost the sales.
According to a report, CTR on a page with a featured snippet improved from 2% to 8%.
Sometimes when users ask Google a question, it takes the answer directly from a website and curates that on the top of the SERP in the answer box.
For your page to be featured in the snippet spot, it should contain rich snippets or information such as a number of product reviews or ratings, which are not found in the normal snippet. Moreover, Google prioritizes pages with rich snippets that are made of structured data. It is because it perceives these pages as helpful and relevant to people who search for related services and products.
Here is an illustration of a featured snippet when we search for “best running shoes.
If you conduct the same search using voice, Google would say “According to businessinsider.com…”
Google voice search also features top local search results as well. If you search for “nearest shopping malls,” the Google would say the results that land on the top of local three search results.
How you can increase your chances of ranking as a features snippet:
- Try to focus on ranking above-the-fold content since over 99% of the featured snippets come from top ten search results.
- Use the most used keywords in searches to extract selected snippets, such as best, recipe, cost, price, and definition. According to the report, Google features only 58% of pages that are already among the top 10 results in the featured snippets.
- Use analytics to learn the keywords that users are searching to find your website.
- You can also refer to ‘also searched’ questions and then answer those in your website’s content.
Also Read – 50 Ways to Improve SEO for Your Ecommerce Store
Voice search is not just a trend that will fade away after some time. As long as the use of smartphone continues to skyrocket, users will employ voice search more frequently. Besides, it will keep on transforming how users use search engines and smartphones.
Also, the report shows voice commerce was a $1.8 billion retail segment in 2017 in the US. So, voice search seo for your ecommerce website indeed makes sense.
But, optimizing for voice search is not the same as traditional SEO. For this, you need to have a deeper understanding of the behavior of your target audience.
However, there are still many things that are not known about the voice search seo. But, one thing that is most certain is it will become more responsive, intelligent and accurate. So, if you’re still lagging in this technology, 2019 might be a good time for you to be more digitalized.